THE NEW SKINCARE RITUALS: K-BEAUTY MOVES WEST

Asian skin care trends continue to drive innovation in ingredients and textures, and influence “new rituals” in the West.

It’s no secret that South Korea has evolved into a skincare trend setter, bringing their rituals, high efficacy innovation and unique product propositions to the limelight. This influence in skincare has gone beyond new product concepts to reviving older categories and shaking up the competitive field. These trends continue to shape the future of product development with novel textures and diverse formats.

TRADITIONAL KOREAN SKINCARE RITUAL (LAYERING)

KOREAN TRENDS DRIVING NEW PRODUCT DEVELOPMENT IN THE WEST

>>> NEW KOREAN SKINCARE RITUAL: 6 STEPS WITH PERSONALIZATION <<<

WHAT'S NEXT?

GENENCARE® OSMS: FROM NATURE TO NURTURE™

Learn how the natural active ingredients from DuPont are helping beauty brands deliver on these new trends and stay at the forefront of innovation.

Sources: Mintel "Korean Beauty" October 2016
Euromonitor "The future of skincare game changing trends and influencers" June 2015